11 Rules for Writing Online, Because Internet

Writing for the web takes a certain style, because as well know, it’s the clicks that count. To help get you started, here are 11 ways to write great posts online that are sure to make you a cyberstar.

1. Start with a rambling paragraph that serves no function to the reader other than adding to your word count to help meet Google SEO requirements.

2. Entice clicks using unrelated photo of a sexy girl, preferably with nose ring and yoga pants, surrounded by fields of wheat.

3. Put a number in your title so readers can quickly determine how little thinking will be required. Because why should they. Think. Much.

4. Use single word sentences for punctuated emphasis, rather than incorporating any adjective thingies. Like. The. One. Above.

5. Use cutesy words to downplay any pretense of intellectualism, for example thingies.

6. Use “like” a lot. Like, all the time. Also, reference complicated concepts as “a thing.” Yes, this is a thing.

7. Use “fuck” everywhere; it will jar people into reflexive re-tweets like fucking automatons.

8. Use clever word creations like “internety” as if they were legitimate terms.

9. Employ “I” “me” or “my” at about five-words-to-one. I’ve found that in my writing it helps prove my ability to show how awesome I am. Because. I. Am. Awesome.

10. Assume your audience lacks any historical knowledge whatsoever and explain even obvious references. (Ex: World War ll, a clusterfuck between good and bad guys back in the olden days, was a big fucking deal. Really. Fucking. Big.)

11. Make your article about sex. If it’s not about sex, make it about sex. If you can’t make it about sex, find some other internet.

There you go, surefire rules that’ll shoot you straight to the top of the feed. And what’s writing for anyway? So go out and get ’em, keyboard cowboy!


For the benefit of the three or four humans who may recognize this brilliant piece of satire, an earlier version was posted over at Medium a few years ago. So yes, I have shamelessly stolen from myself, for the benefit of the other three or four humans stumbling on this site. What can I tell you, I thought it was funny.

A Conversation with my Daughter, Who Wants a Tattoo

Ursula is fourteen. We were driving.

Dad I want a tattoo.

No way.

Why not? I’m old enough.

If you have to ask that question you’re not old enough.

Silence in the car.

If you did get one (I ask), what would it be?

Little Bear.

(Melting): Ursula. That’s what we used to call you, sweetheart.

Yeah, I know. That’s what my name means.

Do people call you that?

Yeah, that’s what they call me.

(Wiping eyes): Really? I didn’t know they called you Little Bear. God, I loved reading that book to you.

Yeah. So dad, what would you get?

If I got a tattoo?

Yeah.

(Thinking): I’d get Frog and Toad.

The Friars Club is in Trouble

I spent an afternoon there for lunch once; it’s a cherished memory. Oak panels, the Frank Sinatra room; you could almost see the smoke from the Rat Pack lingering. I’d been invited by a close friend, now gone – an ex-boss, one-time band mate, and one of the great people in my life. So when I read about the Friars Club troubles in the NY Times, it was with a twinge.

On my visit, Stewie Stone was working the room, going from table to table, like a tummler out of Grossingers in 1956. Here’s Stewie to a guy decked out in a three-piece suit: “You must be old money.” It was like visiting my favorite uncle, only with better material.

Being there made me feel like a Borscht Belt comedian myself – I guess it’s steeped into the place. Going up the elevator, three young women got in at the second floor, so breaking the silence on our way to the third, my friend Frank and I went into this routine, and he gave me the setup, too:

Frank: So, are you ladies famous?
Them: No (laughing), we just work here. How 'bout you?
Me: Actually I’m infamous
(Laughter)
Frank, pointing in my direction: You know the band Rush?
Them (wide eyed): Yeah!
Me: I have all their records

Well, here we are in March 2020 and it’s either gone or it’s not. I hope they find a way through their troubles and make it right. Because the Friars Club is an important link to an Old Hollywood that is well-worth keeping alive in our social memory.